Jason and I have never built a social network. In fact, we are not big users of existing networks available today. In A SocialNetwork for the Non-Narcissist, we highlighted some of the reasons we are building a new social network; one that we would actually want to use. When we agreed to form the company to create People Like You and Me (Plum), it was very important to the both of us that 1.) we were clear on what we wanted to accomplish and 2.) the manner in which we wanted to conduct business.
Before we move into the core principles of Plum, Jason and I would like to share with you a little more about our business model. For starters, we know that Plum is going to require money from an operational and support perspective. With that said, we also know that we want Plum to be a free service for every end user. Oh yes, and did I mention that we are not opposed to making a profit?
In order to accomplish the objectives stated above, Plum will support advertising and affiliate marketing links from day one. We will also be selling business licenses that let a business build customer-based communities within Plum. As for the specifics behind the business relationships, it is a little early in the journey to provide you with all of the details; nevertheless, rest assured that as we continue to develop the concept, we will share the details with you.
What follows in this blog is a three part series of our company’s core principles. This lays out the foundation for Plum and how Jason and I intend to conduct business with both the users of Plum and the businesses with which we aspire to partner.